Projects & Skills

As Birchbox's Head of Content Marketing, I led the European team in delivering high-converting content, aligning brand perception with consumer interpretation, and managing monthly brand communication strategies, photoshoots, and digital platforms. I handled budget management, cost-cutting, process improvements, and oversaw European marketing activities.

A 6-month initiative: "Understanding and Connecting with a diverse audience." Comprised of three phases: university-wide audience segmentation, student communications mapping, and targeted content planning.

As EMEA Technical Campaign Manager at Bayer Pharmaceuticals, I orchestrated dynamic campaigns across oncology, ophthalmology, and cardiovascular health, involving omni-channel campaigns development and execeution using Sales Force MC.

I orchestrate monthly research, strategy development, and the seamless execution and delivery of compelling content. This role also entails capturing captivating videos and photos at all corporate events, while simultaneously mentoring a junior team to ensure our digital content is engaging.