Brand Mission

An option for slow fashion, to provide full transparency about our supply chain and a direct promise to our customers that sustainability and ethical sourcing is at the forefront of all of our decisions. 

The brand mission?

• To start conversations about why sustainable and ethical sourcing is imperative to protect our world and the people throughout supply chains.

• Provide full transparency to show that it is possible, even for a small business.

• Normalize re-wearing: Our designs are collated to make each and every individual feel their best, not just once for that upcoming party but to be re-worn for years to come. £140 million worth of used clothing ends up in landfill each year, in the UK alone. 

• Giving back to organisations that support our planet and people.

• Education: We will read the essays of the impacts and extract small, easy to digest pieces of information so you can implement more sustainable and ethical choices, with ease.