Sophie was a valuable addition to Birchbox, infusing fresh creativity into our marketing team. Her passion, commitment, and collaborative spirit resulted in engaging and innovative content.

Leading content delivery, emphasising brand identity, and creating strategic plans.

Conducting market analysis to align brand perception with consumer interpretation.

Managing content production through photoshoots and optimising digital platforms for increased website traffic.

Keeping the team updated with digital trends and utilising data analytics for informed decision-making.

Effectively managing budgets for marketing activities and implementing cost-cutting initiatives, resulting in substantial savings.

Identifying and implementing process improvements, developing strategic brand partnerships, and overseeing UK marketing activities while providing mentorship to a cross-European team.